SportPesa: Giant betting firm is back to the Kenyan market

SportPesa has declared its comeback to the Kenyan market after having closed in 2019 when the Betting Control and Licensing Board (BCLB) cancelled its operating license. The BCLB had forced a 20% tax on all betting polls due to misunderstanding of how revenue creation works in the industry.

*SportPesa took to Twitter to announce its return*

The SportPesa CEO, Ronald Karauri, personally took to Twitter to announce the betting company is back in the market under a new license holder. Mr. Karauri went ahead to state the company will be looking to grow the sports sector in the country and as well look into a wide range of partnerships in Kenya.

The BCLB had turned down the renewal of the licenses of SportPesa and other gaming companies due to regulation faults, tax dodging among them. In response to the BCLB, SportPesa put a halt to all its sponsorship in the sports sector until adequate taxation and non-hostile regulatory environment is returned.

SportPesa later announced in September 2019 that they got a go-ahead from the Kenya Revenue Authority to re-apply for the license. The betting company later on added that there had been good progress in the meetings conducted and KRA had agreed to renew their license.

Ronald Karauri, SportPesa CEO, expressed his excitement on Twitter as he said the company will focus on setting high standards of service and supervised gaming.

The return SportPesa has brought joy to Kenyans since the company was a great sponsor to the sport sector in the Kenya.

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