Social Media Marketing, (SMM), involves the use of social media platforms and social networks to market a company’s or individual products and services. Social media marketing provides brands with a way to reach new clients, engage with existing clients, and promote their products and services.  When done correctly, social media marketing can bring remarkable success to a brand.

However, managing and marketing social media accounts can be a difficult task. Thankfully, there are social media marketing tools that can help with social media marketing and the good thing is that most of them are free.

 Here are the four effective tools for social media marketing for small brands:

1.           BUFFER.

Buffer is a social medial marketing tool that can be used to help in posting content on social media platforms. It has automated features and can publish posts automatically according to the posts’ scheduled time on the social networking platforms.

Posts can be reviewed and help in changes to help the posts to perform better. Up to twenty-five members can be added and work together. Free trial for the buffer is usually provided to help starters with social media marketing.

2.           AGORAPULSE

 Agorapulse is a social media marketing which helps brands manage social accounts in the best efficient way. It’s a software solution that enables brands to build healthy and meaningful relationships with clients. This tool comes with a free trial and it also helps brands to monitor and respond to all clients conversations in one place.

3.           CONTENTCAL.

Contentcal is a fantastic tool that can help with content creating and publishing. It can be used to create a visual content calendar and set up approval flows with ease. This tool is easy to use, has dedicated customer support and is great for small and large teams. Contentcal has great key features like detailed analytics, integrations with 2000+ apps and a content hub to store and share content ideas making it an effective tool for social media marketing.

4.           TALKWALKER.

Talkwalker is a tool that enables a Brand to stay on top of its social media marketing game. With talkwalker, a brand can leverage social data to ensure good business decisions are made.

This tool can monitor all online chats in real-time and analyze all of them. Talkwalker covers blogs, news websites, social networks and other forums in over one hundred and eighty languages. This tool comes with a free demo and has a vitality map that helps in learning how to replicate viral campaigns. With Talkwalker as a tool for social media marketing tracking of more than thirty thousand images online.

Social media marketing tools are very important for promoting a brand on social media platforms .These tools can aid in content creation, increase sales, create traffic and automate posting

A brand can use these four effective social media marketing tools mentioned above to successfully promote its business on social media platforms. These free tools can be used to improve the marketing game of a brand.

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Written by Francis Okello

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